The Top 7 Backlink Checker Tools: Free and Paid Alternatives (Compared)

The Top 7 Backlink Checker Tools: Free and Paid Alternatives (Compared)

Do you wish to know the sources of your backlinks? or look at the backlinks of a rival?

Backlinks can improve your website’s traffic and search engine rankings.

In this article, we’ll evaluate the top backlink checker software for both your website’s backlink profile and that of a rival.

Various Best Backlink Checker Tools

Why Are Backlinks Important and What Are Backlinks?

A backlink is a link from another website to yours. Backlinks function somewhat like votes in the perspective of search engines. Your website is more likely to rank higher in search engines the more links it has.

However, not all backlinks are made equal. Large, reputable websites provide the finest backlinks. Links pointing to your site from spammy or dubious websites can actually hurt it.

The next step is to plan out your backlink strategy after installing a WordPress SEO plugin like All in One SEO or Yoast and adhering to best practices.

There are several ways to obtain backlinks for your website, but the process always begins with employing a backlink checker to examine the backlinks that already exist for both your website and those of your rivals.

With that said, let’s look at the top resources for monitoring backlinks for any website.

first Semrush

Semrush Website
Our #1 pick for a backlink analyzer is Semrush. It’s one of the strongest keyword research tools available, and it offers a variety of strong capabilities for backlink analysis.

Log into Semrush, choose “Backlink Analytics,” and enter the domain name you want to research to access the backlink capabilities. Following that, you’ll see a ton of details about the domain and its backlinks.

backlink checker Semrush
Click the link to access the complete report if you wish to go deeper into any of the sections of this summary.

You can use Semrush to analyze the links on your website, which could assist you identify any problems like low-quality links. Actually, Semrush makes this simple for you by allowing you to examine the total number of links a page that links to you has. Numerous links on a page may be a sign of a spammy website.

Utilizing Semrush, you can learn a lot about your competitors’ backlinks, including which high-authority websites are linking to them, the keywords they are ranking for, and much more. You’ll have a long list of websites to choose from for your own backlink building if you do this.


Costs for Semrush start at $119.95 per month and go up to $449.95 per month.

Using this link will grant you access to a special 7-day free trial of Semrush. Visit our Semrush discount code page for step-by-step instructions on how to take advantage of this offer.

  1. Integrated SEO (AIOSEO)

The ideal SEO plugin for WordPress is called All in One SEO (AIOSEO). The plugin, which is used by over 3 million professionals, makes it incredibly simple to optimize your website for search engines without the need for technical expertise or the employment of a professional.

You may monitor the internal backlinks on your website with the aid of the Link Assistant function provided by AIOSEO. Internal links, often known as backlinks, provide communication between posts and pages.

You may improve internal linking on your WordPress site and raise your SEO ranking by using AIOSEO Link Assistant.

Overview of the link helper
It assists in locating orphan pages without internal links and provides suggestions for internal link creation. There is even a choice to quickly and automatically add internal connections in bulk.

Additionally, the Link Assistant displays links from various blog articles and web pages. By doing this, you may save time and guarantee that you don’t overlook an internal linking opportunity that could improve your website.

In addition, AIOSEO enables you to check your website’s outbound links for broken links and conduct an audit.


Plans for AIOSEO start at $49.50 a year. However, the Pro version costs $199.50 a year and includes the Internal Link Assistant feature.

A 14-day money-back guarantee is included with each premium package. Additionally, a free version of AIOSEO is available.

LinkMiner, 3.

LinkMiner LinkMiner was created specifically to examine backlinks. Because it’s a Mangools tool, you’ll need a Mangools account to utilize it.

LinkMiner allows you to filter links by nofollow, deleted, new, and lost, just like other programs.

You should try out the useful tool that allows you to “favorite” backlinks so that you can quickly access them again. This might be a terrific strategy to narrow down the backlinks of competitors to target.

This function might also be used to monitor any of your own backlinks that you want to correct. For instance, you may make a list of the backlinks that have been lost and those you wish to focus on restoring.

Backlink report from LinkMiner
LinkMiner is a wonderful choice if you’re on a limited budget even if it isn’t as fully featured as SEMRush.

To view information like a site’s total backlinks and top referring websites, you’ll probably want to utilize it in conjunction with Mangools’ SiteProfiler.


Without providing any credit card information, you may sign up for a free 10-day trial. After that, your monthly payment will be $26.91.

All of Mangools’ tools are included in this cost. These include SiteProfiler, LinkMiner, KWFinder, SERPChecker, and SERPWatcher. It’s a fantastic low-cost choice.

Ubersuggest 4.

Neil Patel created a tool called Ubersuggest. There is a Backlinks tool that you can use to view specifics of the backlinks to your site in addition to the main tool’s functions for keyword research.

Similar to the other programs we’ve been looked at, Ubersuggest includes features. For instance, it can display your new backlinks, lost backlinks, nofollow backlinks, and more.

Report on Ubersuggest backlinks
The free version allows you to view this data, but you will only obtain information on a select few hyperlinks for each domain. If you want everything, you must upgrade to Ubersuggest’s paid edition.

Other tools from Ubersuggest can analyze traffic and provide you recommendations for keywords and content.


The free version of Ubersuggest can give you a solid idea of what the program is capable of. You’ll need the Pro edition, which costs $29/month or $290/year if you pay up ahead, to conduct any significant backlink analysis.

An unconditional 30-day money-back guarantee is offered.

Ahrefs 5.

Another effective tool for keyword research is Ahrefs. It’s simple to use, much like SEMRush. You may go down to discover a wealth of backlink details, and it will offer you an overview of the domain you’ve selected.

It is also quite simple to see lost backlinks with Ahrefs. These are links that you formerly had but are no longer present. Perhaps the page that linked to you was removed by the website’s owner.

Additionally, broken backlinks can be found. These links lead to your website, but they use a faulty URL that directs users to a 404 error page. To fix problems, you might need to get in touch with the site’s owner.

Backlink profile on Ahrefs
Ahrefs can be used to check the internal links on your website. You can filter these to see if there are any internal links that you unintentionally nofollowed and then fix them.


Ahrefs’ Site Explorer is a seven-day trial that costs just $7. After that, the pricing starts at $99 per month. It costs $82 per month if you prepay for the entire year.

Moz Pro 6.

The Link Explorer tool is part of Moz Pro, the company’s collection of SEO tools.

You can compare the link profiles of up to four competitors with the one Link Explorer can provide for your website. This enables you to determine how they may be acting differently from you.

Link intersection tool for Moz
Additionally, it offers a useful feature called Link Intersect that lets you discover which websites are linked to your rivals but not to you. These websites are excellent targets for link building.

You can notice the missing backlinks using Moz, just like the other tools we’ve examined. You now have the ability to attempt to have those links changed.

You will have access to all of Moz’s other SEO tools in addition to the backlink tools. These comprise Rank Checker to assess your website’s performance in search engines, Campaigns to monitor and examine your website, and more.


Moz charges start at $99 per month ($79 per month paid up advance per year). However, a 30-day free trial is available, during which you get complete access to all of their products.

BuzzSumo 7.

You can use BuzzSumo to examine both your own content and the content of your rivals. It’s a fantastic tool for subject generation, but you can also use it to support your backlinking plan.

The most popular material for a keyword or a domain name can be easily found by typing those terms into a search engine. After that, you can view the backlinks for any result by clicking the link symbol next to it.

content analyzer Buzzsumo
Even better, you may enter the URL of a particular piece of content to view only the hyperlinks pointing to it. This might be a terrific approach to find out which websites are linking to the most popular posts of your rivals.

You can easily locate the pages linked to a particular URL or domain using their straightforward Backlinks tool. This is a simple way to quickly view the backlinks of your rivals.

The backlinks can be simply filtered to show only those from the last 24 hours to the last five years.


BuzzSumo’s free basic version is available now. However, you’ll need to upgrade to BuzzSumo Pro for thorough backlink analysis. The monthly cost is $99, or $79 if you pay yearly.

A 30-day free trial is also offered. No credit card information is required for this.

Which Backlink Checker Tool Is The Best?

You could increase the backlinks to your website and improve its search engine ranking by using any of these backlink checkers. More valuable information is provided by some of them than by others.

SEMRush is the best option we can suggest. It is one of the top SEO tools available and aids in business expansion. On the other hand, we advise All in One SEO if you want a thorough overview of internal backlinks and want to enhance your internal links (AIOSEO).

However, LinkMiner and Ubersuggest offer fantastic value if money is scarce. Additionally, OpenLinkProfiler is totally free.

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